This band Ok Go makes some of the coolest music videos. You may know them as the band who did the music video with treadmills called Here It Goes Again, which was supposedly done at a very, very low cost.
Besides their catchy hipster tunes, they make some awesome music videos. The one below is called End Love (introduced to me by my good friend and DOP James Hellyer) and it was done as a one-taker (something I've been dying to try) and they apparently shot about a million frames in 18 hours of shooting. And yes... A MILLION FRAMES.
This kind of shoot requires a lot of patience, planning and choreography. They were constantly ramping and slowing down the frame rate, but remained in lip-sync.
One of the details that impresses me is despite the constant ramping speed, the lighting remains consistent and is not distracting. To those not in film, when you shoot slow-motion you are ramping the frame rate, hence each frame, whether digital or actual film, needs more light for proper exposure. The reverse is true about shooting fast-motion: longer exposure needs less light. In a one-taker like this, the camera probably has some kind of automatic sensor or someone was paying A LOT of attention and was constantly changing the aperture according to the speed.
In addition, it was a pretty sunny day there in Los Angeles where they shot, so the lighting exposure changed throughout the day meaning you had to compensate for this as well (morning, noon, evening and then night).
This music video was probably a WHOLE LOT of work but it paid off!
Anyway, this is a neat music video over-all and just a lot of fun. I really like it and I thought I would share it with you all.
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