Wednesday, September 29, 2010
Wednesday, September 22, 2010
Ok Go "End Love" Music Video
This band Ok Go makes some of the coolest music videos. You may know them as the band who did the music video with treadmills called Here It Goes Again, which was supposedly done at a very, very low cost.
Besides their catchy hipster tunes, they make some awesome music videos. The one below is called End Love (introduced to me by my good friend and DOP James Hellyer) and it was done as a one-taker (something I've been dying to try) and they apparently shot about a million frames in 18 hours of shooting. And yes... A MILLION FRAMES.
This kind of shoot requires a lot of patience, planning and choreography. They were constantly ramping and slowing down the frame rate, but remained in lip-sync.
One of the details that impresses me is despite the constant ramping speed, the lighting remains consistent and is not distracting. To those not in film, when you shoot slow-motion you are ramping the frame rate, hence each frame, whether digital or actual film, needs more light for proper exposure. The reverse is true about shooting fast-motion: longer exposure needs less light. In a one-taker like this, the camera probably has some kind of automatic sensor or someone was paying A LOT of attention and was constantly changing the aperture according to the speed.
In addition, it was a pretty sunny day there in Los Angeles where they shot, so the lighting exposure changed throughout the day meaning you had to compensate for this as well (morning, noon, evening and then night).
This music video was probably a WHOLE LOT of work but it paid off!
Anyway, this is a neat music video over-all and just a lot of fun. I really like it and I thought I would share it with you all.
object width="720" height="480">
Besides their catchy hipster tunes, they make some awesome music videos. The one below is called End Love (introduced to me by my good friend and DOP James Hellyer) and it was done as a one-taker (something I've been dying to try) and they apparently shot about a million frames in 18 hours of shooting. And yes... A MILLION FRAMES.
This kind of shoot requires a lot of patience, planning and choreography. They were constantly ramping and slowing down the frame rate, but remained in lip-sync.
One of the details that impresses me is despite the constant ramping speed, the lighting remains consistent and is not distracting. To those not in film, when you shoot slow-motion you are ramping the frame rate, hence each frame, whether digital or actual film, needs more light for proper exposure. The reverse is true about shooting fast-motion: longer exposure needs less light. In a one-taker like this, the camera probably has some kind of automatic sensor or someone was paying A LOT of attention and was constantly changing the aperture according to the speed.
In addition, it was a pretty sunny day there in Los Angeles where they shot, so the lighting exposure changed throughout the day meaning you had to compensate for this as well (morning, noon, evening and then night).
This music video was probably a WHOLE LOT of work but it paid off!
Anyway, this is a neat music video over-all and just a lot of fun. I really like it and I thought I would share it with you all.
object width="720" height="480">
Tuesday, September 14, 2010
Bed Head Fall 2010 Commercial - "Dream in Luxury"
I recently shot a web commercial for Bed Head Pajamas, a couture line pajama company based out of Los Angeles. Their pajamas have appeared in various daytime shows such as Martha Stewart and countless prime time network and cable shows such as How I Met Your Mother, Medium and the HBO powerhouse True Blood. Bed Head Pajamas also made it to the big screen as it was featured on Sex and the City: The Movie.
For this shoot, I decided to create three dream like situations for each of the girls and their pajama patterns. I also wanted to be more experimental with the shoot and Bed Head was kind enough to give me a lot of creative liberties. However, I did make sure to remember that the centerpieces of the shoot were the pajamas.
Enjoy!
Bed Head Homepage:
www.bedheadpjs.com
Bed Head Pajamas Video on Website Link:
http://bedheadpjs.com/fallcollection.aspx
Bed Head Commercial "Dream in Luxury" Fall 2010 Collection from Jullian Ablaza on Vimeo.
Bedhead "Dream in Luxury" from Jullian Ablaza on Vimeo.
Directed/Edited/Shot by Jullian Ablaza
Music Composition by Chris Lee (Fiction Music)
For this shoot, I decided to create three dream like situations for each of the girls and their pajama patterns. I also wanted to be more experimental with the shoot and Bed Head was kind enough to give me a lot of creative liberties. However, I did make sure to remember that the centerpieces of the shoot were the pajamas.
Enjoy!
Bed Head Homepage:
www.bedheadpjs.com
Bed Head Pajamas Video on Website Link:
http://bedheadpjs.com/fallcollection.aspx
Bed Head Commercial "Dream in Luxury" Fall 2010 Collection from Jullian Ablaza on Vimeo.
Bedhead "Dream in Luxury" from Jullian Ablaza on Vimeo.
Directed/Edited/Shot by Jullian Ablaza
Music Composition by Chris Lee (Fiction Music)
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